Case Study Rent1

Introduction Rent1 provides painless online ordering and fast delivery so that clients get the heavy equipment rentals they need to complete any earthmoving or construction project. Overview The Focus

My main focus of Rent1 is to know more about the user and make it a very prominent platform. My goal for choosing and working on this platform was because of the industry. I did not have any knowledge about this industry, so I focused on how this industry works. I researched a lot and I figured out that this industry has many competitors, like Caterpillars, John Deere and many more.  My reason for choosing to work on this project is to revamp and modernize the Rent1 client, allowing it to be extremely competitive with various competitors.

  The goals for this redesign are to  

• Improved typography related to a dedicated home page within the client
• Make it more user-friendly and accessible to all users
• Update the visuals and experience through competitive analysis
• Fasting loading elements (animation vs. low quality repeating video clip)
• A more direct approach for both new renters and existing clients to find & book the rental
• Improve Information architecture

More direct sales route (rent machine-actionable button) followed by machine selection (existing customers vs. new consumers) Target Audience   The primary audience are people who have companies between the ages of 40 – 70. Secondary audiences are people who work in this industry and third-party organizations. Role & Responsibilities  

My role in this was as the main designer, to create something new that could increase the usage of the website. Because of that, I started to do research into direct competitor clients such as Caterpillars and John Deere and then came up with a new idea. Then I created wireframes to showcase blueprints and mock-ups of what the end product would look like. I also took inspiration from Behance and other various websites which have many artists who created their iteration of what a new platform would look like.

After analyzing the other 2 major platforms, there were some unique discrepancies that propelled the other companies forward. This difference makes me realize that the website needs some improvement. Firstly, both Caterpillar and John Deere as they are known are equipped with a dedicated home page for all sorts of content. This ranges from displaying blog updates to their new machine, community content creation as well as competition updates and more. This allows both companies to gain more users from their content. Second, they use a very simple interface to access more users from every gender and age. When you look at both websites, you will figure out a very simple layout and even every classic font, which makes it very easy to see and read. Third, they use good-quality videos and photos to show it to their users. The user can see their products and book them or buy them. Forth, Caterpillar and John Deere have a more direct approach for both new renters and existing clients to find & book the rental. I attempted to integrate these improvements into the rent1 website and even came out with a new idea which makes it very unique, eye-catching and easy to read and see. Most important is to make a user-friendly website. The Outcome & Final Product Overall, the original rent1 was functional in terms of simply accessing users. I wanted to increase their use by adding animation instead of a low-quality video of the landing page and updating the content of the website. With some assistance from other designers, I practiced and utilized a more effective grid system in order to space elements out more evenly. Overall, as a user, they are able to find the rent button to rent the machines and get information from each machine on the website.